Brazilian consumers: What do they look for?

During an exclusive interview to Top Team, Celia Suzuki, head of the Wellness Strategy Unit from Nestlé, analyzes the behavior of the Brazilian consumer and points out what they take into consideration when shopping.


Ping Pong

Goals X Pressure
Willian Marize Bezerra has already worked in companies like Ciba Geigy, Eli Lilly, Merck Sharp & Dohme, Janssen Cilag, Sanofi-Aventis e Mead Johnson Nutrition. At the moment, the executive is the OTC Products Group Manager at Novartis. With experience in major companies, He knows how to deal with everyday pressure. "The search for results, in my opinion, is the root for all kinds of pressure. When numbers are below the target, the level ends up being naturally higher. When you are a leader, it is important to have in mind that they may work as an engine which regulates the level of pressure over the others, and have to know which way is more productive when managing the levels of pressure by searching for health standards for both people and organization", he states.

Dealing with pressure
According to the executive, the techniques to deal with such pressure are very personal. "Some people work better under pressure whereas others do not. In this sense, I do not think pressure is necessarily negative. It ends up being, in some cases, a springboard". "The search for knowledge, through daily reflection, enables you to identify in which circumstances you react positively or negatively. Thus, it becomes possible to choose the best way of dealing with oneself and with the situations", he adds.

How to avoid bringing work pressure home?
With lots of discipline and self-knowledge. According to Novartis manager, such characteristics are essential to avoid bringing work pressure home. "Knowing how to deal with your own emotions it is crucial in order not to disrespect our family´s and other people´s feelings". The executive summarizes: "focus on Sales and on performance are fundamental. The better performance the lower the pressure you have".

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