Brazilian consumers: What do they look for?

During an exclusive interview to Top Team, Celia Suzuki, head of the Wellness Strategy Unit from Nestlé, analyzes the behavior of the Brazilian consumer and points out what they take into consideration when shopping.


Professional Profile


Cyrille Schneider from Caccuri Consultores

Majored in Mechanical and Production Engineering from University Technology Institute in Mulhouse, France, Cyrille Schneider has already worked in companies like Solvay. He is the business development assessor of several startups and is a member of Caccuri Consultants team.

Favorite site: Linkedin.

City to visit: Leimbach in France.

Something positive: The best feedback is our own experience by knowing how to learn from our mistakes and the others´ mistakes.

Something negative: My worst problem is the one I can´t even notice, what is left behind means stubbornness.

Favorite quote: "If you have to tell people you are, you aren't." - Margaret Tatcher.

Current challenge: Being a father for the second time (due in 10/2011) and balance my 24 hours between family, social, professional and personal life.

Future challenge: Qualify my network.

A personal message: "The concept models my thoughts which model my actions" - it guides me and helps me be aware of the things I still do not understand.

 


Rodrigo Martins de Oliveira from Nycomed

Majored in Business Administration PUC-SP and specialization in Marketing, Rodrigo Martins de Oliveira has already worked in companies AOL Brazil and Pfizer Laboratories. At the moment He is the Sales Force Effectiveness Coordinator at Nycomed.

Favorite site: Google.

City to visit: Rio de Janeiro.

Something positive: Creativity. I believe creativity applied in the business environment may generate results that are not obvious but effective.

Something negative: Not getting it off your chest and not trying to have a positive feedback at work may bring a higher level of demand, sometimes too tough to bear.

Favorite quote: "In a controlled environment we may have good planning and normal life. A good control assures you will have what you´ve planned." - Gustavo Gohan.

Current challenge: Consolidate as a leader and become the inspiration for those who want to do their best within the team.

Future challenge: I´m not sure if this is a challenge, but a dream: to make my family grow and have my first child.

A personal message: In order to construct you need to deconstruct limits, the so called creative deconstruction. However, before doing that you have to deeply know how it works and how to play the game to create new rules.

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