The vanguard in Latin America
According to studies carried out this year by the Inter-American Development Bank (IDB), Brazil has had the best innovation performance when compared to other countries in Latin America. The document, named "The imperative of innovation", shows that Brazil was the responsible for 60% of expenses in research and development within Latin America countries.

New Technologies
This positive new scenario plus the continuous need of companies in optimizing resources have also benefited the coming of new technologies in Brazil. We can see, for instance, the use of software programs that enable sizing, optimization and alignment of field teams. Such process includes tools, techniques and methodologies that increase the efficiency of the sales teams with better focus and safety.

Main contribution
Such software programs, like the SizeMix Process, mainly contribute to reduce the investment required to execute such process, as well as enable their implementation by their own company in a fast and precise way. "In order to establish this index, the SizeMix Process carries out several analyses, taking into account criteria like structure, number of sales reps and product", adds Newton Velloso, the executive that is ahead of Trends and has already worked in laboratories like Boehringer Ingelheim.