Lupa de Ouro Award has fierce competition

Pfizer is reached by Roche and Nycomed; Eurofarma moves up one position

“We need to preserve nature and replace the resources we have been using. That´s why Grupemef planted 35 trees in partnership with pharmexx Brazil that neutralized all the CO2 emitted during Lupa de Ouro Award”.

The words below were stated by Grupemef president, Sonia Orestes, during the award, considered the most significant pharmaceutical industry award in Brazil to acknowledge the talent of pharmaceutical marketing pros, to highlight the main theme of the event: “Commitment and Responsibility”.

Right at the beginning Lupa de Ouro had some news: a 3D video presentation about nature. Who went to the event could use a pair of special 3D goggles and feel as if they were walking into the forest and crossing the rivers.

Award – Nearly 1,500 executives went to Via Funchal on November 30 to see Lupa de Ouro Award. The result was different from last year’s and brought some surprises. Pfizer, the great winner of 2006 edition with three awards, kept the same number of awards this edition but it was reached by Roche and Nycomed.

In the second place, with two awards, came Wyeth, Boehringer and Eurofarma, which moved up one position in relation to last year. Medley, Apsen and Merck Serono ended up in the third position.

Official inauguration – During Lupa de Ouro 2007, the official inauguration of pharmexx Brazil took place led by Cássio Rossetti. The announcement was done by pharmexx general manager, Michael Schomaker.

“We have competed in several categories and I came to watch my team. Lupa de Ouro is a great acknowledgment for the pharmaceutical industry and their professionals, who work all over the year”. Volker Bargon, general director of Boehringer Ingelheim. “Lupa de Ouro is a serious award, organized by high qualified professionals ready to choose the best jobs. I’d like to congratulate Grupemef on this great event”. Fernando Sotomayor, director-president of Bagó. “The award values the pharmaceutical industry and all the professionals involved. Besides, it makes us think about several aspects, like the fact that the patient exists and needs to be respected”. Alexandre Geyer, president of Alanac. “It is a traditional award and acknowledged by the pharmaceutical industry. Lupa de Ouro motivates the professionals to develop better jobs”. Marlon Bastos, sales and marketing director of Solvay Farma. “It is a very important award that makes us think about the work developed by our contributors. It is also a great opportunity for the pharmaceutical industry to exchange experiences.” Carlos Eduardo de Mesquita, Human Resources director of Zodiac.   Photos     Photos: José Roberto Bracini (Grupemef) e Dayane Leal (Top Team).