Interview 

“We will double in size by aggregating more value to our clients”

At the beginning of this year pharmexx Brazil was set up as a result of a joint venture between Rossetti Mk Sales Reps and pharmexx German group, whose annual revenue comes to € 250 million by acting in over sixty-three countries.

PharmexxBrazil, whose expertise is to enable and manage sales reps for the pharmaceutical industry, has speeded up its performance led by its director president, Cássio Rossetti. During an interview to Top Team, the executive talked about this and other topics. Follow below the main parts of the interview:

Top Team: Has pharmexx Brazil experienced a moment of growth?

Cássio Rossetti: Absolutely. The partnership with pharmexx German group has aggregated crucial differentiation. We are highly experienced in the Brazilian pharmaceutical market, and now we formed an alliance with an experienced group in the CSMO (Contract Sales & Marketing Organization) international market, which will speed our growth up.

Top Team: What does the concept CSMO mean?

Cássio Rossetti: This concept is relatively new but I see it as something really positive. The pharmaceutical company has increasingly noticed that they can count on the high quality and expertise of a company specialized in managing promoters and sales reps. The CSMO company is a patner of the industry by performing co-marketing work: the industry enables the product and pharmexx Brazil´s team promote it. It is a concept that has grown worldwide and it will be widely used in Brazil.

Top Team: Within this competition environment, which differentiation does pharmexxBrazil offer?

Cássio Rossetti: Pharmexx Brazil has been designed to offer the best services and the best technologies to their customers. We are able to offer the most modern tools, like e-Tv pharmexx, that enables live transmission of speeches and trainings to the whole team; pharmexx live, through which clients can attend meetings online and pharmexx library, that enables the access to videos and trainings recorded at any time. Moreover, we have the circumvention of CO2 emissions from all teams of the company and distribute certificates for our customers, that their products are being disseminated by propagandists carbon free. This means that the products of our customers are now taking care of the planet health.

Top Team: Another differentiation of pharmexx Brazil is to enable the client to have a project carried out in several countries. How does it work?

Cássio Rossetti: Pharmexx group has several branches that offer transnational services in standard matters. Therefore, clients are able to carry out the same project in several countries worldwide within international standard, with highly qualified sales reps and high tech softwares

Top Team: What are your goals for 2008?

Cássio Rossetti: We will grow over 60% by offering and expanding our services offered and by using state-of-the-art technology. Pharmexx Brazil aims at leading the Brazilian CSMO market in 2008. Besides, we intend to increase the range of our business.

Top Team: To wrap up, what do you expect for the pharmaceutical industry next year?

Cássio Rossetti: It will be a strategic year, as the industry will increasingly use the CSMO services in order to manage the sales teams and then have some more time to create and perform strategies. As a consequence, the market will be deeply researched and market intelligence actions, products development, distribution and promotional impact will stand out.