Andrey Castro - Hypermarcas

Majored in Business Administration and holding a MBA in Marketing, Andrey Castro has worked for over 11 years in the pharmaceutical industry. He started as a sales rep, then he became a district manager and at the moment he is the product manager of the Endometabolic Solutions at Hypermarcas.

Favorite Site: Revista Exame.

City to visit: São Sebastião.

Strength: To live joyfully and influence people positively.

Weakness: To die without having lived.

Favorite Quote: "You must be the change you want to see in the world." Gandhi

Current Challenge: To make physicians aware about the importance of consuming the recommended amount of vitamin D, besides consolidating the brand of the only isolate vitamin D³ in Brazil, Addera D³.

Future Challenge: To have everything ready to launch two brands within a very competitive market.

A personal note: Learning how to understand people´s attitudes makes everything simpler!

Rafael Fortes - Nycomed

Majored from "Escola de Administração de Empresas de São Paulo" (EAESP) and holding a post-graduate degree from "Fundação Instituto de Administração" (FIA) and from "IAE Grenoble" - Université Pierre-Mendès (França), Rafael Fortes has already worked at Novartis Bioscience. At the moment he is a member of the Prescription Marketing/Gastroenterology at Nycomed.

Favorite Site: Facebook.

City to visit: New York (The USA).

Strength: Technology - the major access to communication.

Weakness: Technology - dehumanization of the human relationship.

Favorite quote: "The best way to predict the future is to invent it." Peter Drucker

Current challenge: To understand how the social networks (Facebook, Twitter, Orkut) can help companies and their products to get to know better their clients and consumers, without maximizing risks to their brand image due to the free interactive and uncontrollable content of such tools.

Future challenge: To get ready to take a Master´s degree or international MBA.

A personal note: Whatever you do, do it joyfully. Neither the best constructions nor the best results may be complete if they are not built joyfully and with satisfaction. After all, numbers are overcome, targets are reached and emotions are the ones that will be left along the way.