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Ping Pong
Mobility and Convenience
"Every technology that can facilitate our routine is always welcome. Tablets offer mobility with more convenience that a notebook, for instance." Such analysis was made by Alexandre Damasceno, the current products manager at Sanofi-Aventis, which defends the use of tablets by executives of the pharmaceutical industry. ?There are some types of apps that are really useful, like the Evernote for iPad, which helps a lot organize some notes ", he adds.
Representatives versus tablet
Should representatives use new technology as well? Does it help when talking to physicians? The executive believes so. "There are several advantages in using a tablet in the medical detailing." "Considering the medical detailing, we can offer a much wider and updated content. When moving from printed material to digital one, we gain time to provide newly published information through remote updating", he states.
Creating a routing
"A tablet with access to internet offers online communication when dealing with physicians and with the head office. Besides, it also contributes to print-outs reduction." "In the representative´s daily life a tablet can, for instance, facilitate the organization of medical report and creating a routing, among other things", wraps up the executive.
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