Fierce Competition

As the number of categories decreased, the Lupa de Ouro award, considered the Oscar of the pharmaceutical industry, keeps on having a well-attended awarding. Check out which laboratory ended up as the greatest winner.

Adriana Rozon
Novartis

Diamantino
Torrent

How to promote a brand through social networks? Vivian Lu Horng, marketing at Nestlé Waters, answers.