Thinking out of the box

Paulo Pereira, the Corporate Communication director at Bayer Brazil, had a great insight when decided to expand the company´s advertising range by focusing on men´s health: invented the Men´s Day. During an interview to Top Team, the director talks about details of the Project and adds that the executives of the pharmaceutical industry always need to innovate.

Bruno Gallerani

Sayuri A. K. Iwamura

Click and do business!
What´s the importance of LinkedIn and Facebook for an executive of the pharmaceutical industry? Who answers that question is Erica Maluf, Medical & Regulatory Head at Zambon.

Erica Maluf

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