The challenge of working with rare diseases!

Lucila de Campos, marketing diretor at Shire, faces the challenge of helping physicians to early diganose rare diseases. During an exclusive interview to Top Team, the executive shares such experience and defends: "in some countries of Europe and the United States there is incentive from the government to research and to trade medicine for rare diseases. In Brazil, we need to follow the same path".


Daniela Carraro
Masters Pharmaceuticals

Barbara Morsch Caspari
Roche Diagnostics

Sales & Effectiveness Meetings - Sidney Bottino, training manager at Torrent, gives some hints and shares a different methodology.

Sidney Bottino

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