In this section, Top Team proposes five topics for a professional of the pharmaceutical industry to briefly discuss about it. The guest of this edition is Anna Carolina Lacchia, Generics Marketing manager at Medley Brazil. She says the physician is the only validator of the process. Follow it below:

Top Team: Coherent administration of the company and the Human Resources policy.

Anna Carolina: A good work atmosphere based on internal growth and personal and professional development of contributors are essential for the company´s high performance.

Top Team: Partnership with other laboratories.

Anna Carolina: Through partnerships with well known companies Medley enable their participation in the market and expands their range of products.

Top Team: To launch drugs in partnership or to develop their own drugs.

Anna Carolina: Both strategies work appropriately if well developed. The important is to develop business strategies that enable the participation of several markets.

Top Team: To amplify the amount of products to be exported.

Anna Carolina: The company has worked in order to incresase the number of countries that will receive their products in 2007 besides checking the possibility of exporting new drugs.

Top Team: Medical detailing.

Anna Carolina: The physician is the main validator of the entire process. The constant exchange of scientific information has helped increase the physicians confidence to prescribe generics.