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Ping Pong
Pro-Active attitude versus Reactive posture
"The executive who has the knowledge and knows how to make use of Intellectual Property Competitive Analysis becomes a differential for companies that intend to develop products by following technological trends and a pro-active attitude instead of a reactive posture". That´s Robert Frederic Woolley´s opinion, the New Business Coordinator at Cristália and a Professor at ICTQ. The executive has already worked as a Senior Innovation Researcher at Cristália and a Patent scientific consultant at Dannemann, Siemsen, Bigler & Ipanema Moreira.
Future Demands of the pharmaceutical market?
"The Intellectual Property Competitive Analysis allows us to foresee in advance the future demands of the pharmaceutical market products and technologies that will be in public domain, launch products with own technology by "design around" (In the field of patents, the phrase "to design around" means to invent an alternative to a patented invention that does not infringe the patent's claims), protect technologies, besides generating and managing brands that aggregate value to the products and to the company", states Woolley. "The pharmaceutical market worldwide lives the transition from synthetic molecules technology to biological products. Meanwhile, having the know-how to run those patent analyses for competitive purposes and managing brands and intellectual actives have become more than a differential for the executives of this decade when generating values and results", he adds.
Market needs?
According to the New Business Coordinator at Cristália, there is a need of entrepreneurs in the market with a project management profile. "We have graduated several professionals that can execute and a few that can manage. A successful professional must observe the world scenario in where he is located, in order to organize, plan and develop the best practices, new markets and products", wraps up the executive.
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