Wyeth promotes executive
Roberto Rego Vieira da Rocha replaced Mário Páscoa in the Business Unity directorate at Wyeth. Rocha was in charge of National Sales management at Wyeth. From now on, he will be reponsible for hospital products business and bids. Majored in Administration and post-graduation in Engineering, the executive has already worked at Roche and AstraZeneca.

Novo Nordisk promotes changes
Freddy Guarin, ex-Abbott and Pfizer, is the newest Strategic Operation director for Latin America at Novo Nordisk; Ulisses Costa, ex- Baxter and Eurofarma took on Biofarma directorate for Latin America, and Fábio Futema, ex-Novo Nordisk, is the newest Marketing manager of the Diabetes Unit.

Bayer introduces new director
Rodrigo Dias Gutierrez took on the North Business directorate at Bayer in Brazil. The executive is an engineer and has worked at the company for almost four years. He has acted, for instance, as a manager in New Business and Marketing Services. Also at Bayer, Roberson de Souza Lima took on the management of the Strategic Planning area.

Zambon hires Luis Fernando Miranda

Luis Fernando Miranda was introduced as the newest Marketing manager at Zambon. The executive, ex-AstraZeneca, Boehringer, Novartis, Farmasa and Bristol, is majored in Marketing from Universidade Anhembi Morumbi and holds MBA in Marketing from ESPM.