Top Team: always innovative, targeting their reader

Published since 1996, the newsletter for the Health Industry, Top Team, was created based upon a highly defined proposal: to update professionals from the health segment about what was going on in the market. At first, the issues were all printed. However, as time passed, due to sustainability matters and the environment concern, Top Team changed its format and it became virtually established on the market via Internet.

According to Thais Duque, a designer at pharmexx Brasil, Top Team counts on a clean layout. "We opted for not overcrowding it with elements and for offering a pleasant reading", she says. "Our concern lay in the use of colors. They may not be visually unpleasant but have to highlight important aspects", adds Thais.

Rodrigo Capella, the journalist in charge of Top Team, adds that the content of the issue is outlined after carrying out market study and talking to experts in the area. "We count on the Editorial Board, whose team is composed of professionals from different segments and specialists, who help us write the task assignments and on the readers, who also participate effectively", he explains.

For the next year, Top Team is defining a new layout as well as creating new posts. Check out the new Top Team coming soon!

Thais Duque is majored in Industrial Design, focus on Graphic Design, from Centro Universitário Belas Artes de São Paulo. She also holds a graduation in Web Design from SENAC and at the moment she is a designer at pharmexx Brasil.









Rodrigo Capella is a journalist, writer, lecturer, blogger and RP. He holds a post-graduation in Institutional Journalism from PUC-SP. He is the author of several books and the PR Interview blog editor.