Generics: How to get in this fight?

During an exclusive interview to Top Team, Osvaldo Jacomeli Júnior, who leads the new generics division of Torrent, talks about the strategies used to enter this segment, which responds to nearly R$ 13.5 billion, and his goals for the next two years.

Glaucia Gomes
pharmexx Brasil

Willians Fiori

The Apps enter the Marketing Mix to stay
For the pharmaceutical industry, what are the advantages to launch an application for the IOS and Android systems? Who answers such question is Cesar Bentim, MIP Business Unit Director of Aché Laboratories.

Cesar Bentim

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