INTERVIEW

MEDICAL DETAILING
The sales rep's action is meant to be irreplaceable

The sales rep is irreplaceable when it comes to promote medicine to physicians. Surveys state that they represent an important source for updating those professionals, who increasingly need a qualified medical detailing with scientific material in order to increase their knowledge and not only to act "a brand's reminder". In this issue, the Products Manager - Gasometry, Microbiology, Urinalysis & Diabetes at Siemens Healthcare Diagnostics, Diogo Dias de Oliveira, comments about this current topic.



Ping Pong

The global presence of businessmen abroad became one of the main strategies for successful businesses, either to promote their projects or to exchange knowledge. The expatriate, from living abroad gain experience, face some difficulties and have some advantages. Check it out.

Click and read



Professional Profile

Francisco G. Sette
MSD

Jupiara J. Canhoto
Torrent do Brasil

Know more



Expedient