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Ping Pong
Check some special abstract that pharmexx Brasil prepared about the evolution of the profile of such “ live media”. An important professional for the pharmaceutical industry
The evolution of the sales rep over the last 30 years
The 80´s: The “multiple”’ sales rep
The sales rep is a multifaceted professional: responsible for medical detailing, sales and also charging pharmacies.
The end of the 80´s/beginning of the 90´s: focus on medial detailing
Pure sales rep: work focused on medical detailing. He visits physicians of several medical specialties in a general way. Focus on customer service.
Second half of the 90´s: individual approach.
Different medical categories rise and selected targets. The sales rep visits doctors from a certain specialty and focus on dialogue, on “customization”.
Turning of the century: A consultant sales rep
The sales rep specializes in a certain segment and becomes a consultant by giving tips and orientation to physicians.
The 2010´s: The multichannel sales rep
With the increase of new technologies and social networks, the multichannel sales rep arises. Computer driven. Specialized and non presential.
Source: pharmexx Brasil
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