He started in the pharmaceutical industry in 1995 as an assistant within the marketing department at Parke-Davis. He also worked as a sales rep and returned to the marketing area when he took on the products management in 1998. He was responsible for Líptor launch, the world?s best selling product so far.
The current scenario of the "light puericulture" segment, as it is known, keeps on improving and it is a renowned and competitive market with a huge variety of brands and products, whose demand has been increasing mainly in the hospital sector (pediatrics and neonatology). Check it out.