year 9   nº1   aug/06  
 


Creative Sales Representatives:
 Is that possible?
 

The sales reps and their promotional materials, souvenirs and samples can be considered highly interactive audiovisual media.

What can we do to make it even more creative so that its efficacy can be increased?

Does creativity come up with it or is it possible to develop it?

Thomas Edson made the following quote become famous when he was asked how he invented the lightbulb: “Genius is one percent inspiration, ninety-nine percent perspiration.”

We can understand better the meaning of this quote by interpreting it according to Noam Chomsky´s theory, who stated that there is a level that precedes the creativity: the competence or knowledge level.

According to Chomsky, only after mastering the knowledge level we are able to access and release the creativity level. We can also state that it is only possible to create something as long as we know it, except for the insight moments. If you disagree, answer the following question: “ Would you be capable of writing a small poem in Mandarin?

 

The great contribution to our thought is that creativity becomes a controlled variable: the more we dedicate ourselves to a subject or the more we study, the more creative we will become and therefore we will diminish the impact of creativity as an independent variable where people are labeled as more or less creative since they are born.

As a consequence, it is clear that by delivering results soon we will have banished from sales reps teams trainings all the primary basis which could be a support to release all the creative potential  which will generate a great differential in field: the time dedicated to the study of promotional figures with graphics, tables, comparisons and results.

Then, the more the sales rep gets to know about his product, his territory, his competitor, his medical panel, and the promotional stuff he will work with, the more he will have conditions to access and release his creativity by promoting personal interactivity in each medical detailing, which will generate better results.

Therefore, it becomes clear that periodical and constant trainings do not mean waste of time but the basis over which we can build up a positive answer to the question risen in the headline of this article!

 
Cássio Rossetti is the director of Rossetti Mkt and a Marketing Post-Graduation professor at Universidade de Mogi das Cruzes – UMC.
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Universitarian Pharmacies National Meeting
Date: from August 21 to 23, 2006.
Place: Rio de Janeiro - RJ
Main theme: The role of  Universitarian Pharmacies in Pharmacy Teaching
Information: (21) 2562-6621 / 6625
E-mail: faruni@pharma.ufrj.br
Site: www.cff.org.br

Workshop Febrafarma Group/FIP: Pharmaceutical
Manufacturing Science & Practice
Date: from August 24 to 25, 2006
Place: São Paulo – SP.
Main theme: Pharmaceutical Manufacturing Science & Practice for the 21 Century
Information: (11) 3046 9292
E-mail:
Site: http://www.febrafarma.org.br

World Congress of Pharmacy and Pharmaceutical Sciences
Date: from August 25 to 31, 2006
Place: Salvador - BA
Information: (61) 2106-6541
E-mail: fip@cff.org.br
Site: www.cff.org.br

Brazilian Association of Generic Medicines Industry
Site: www.progenericos.org.br
Address: Rua Alvorada, 1280.
City: São Paulo - SP
Zip code: 04550-004.
Telephone: (11) 3897-9767.
E-mail:
progenericos@progenericos.org.br

The Brazilian Pharmaceutical Industry Federation (Febrafarma)
Site: http://www.febrafarma.org.br
Address: Rua Alvorada 1280 (head office in São Paulo)
City: São Paulo – SP
Zip Code: 04550-004.
Telephone: (11) 3046 9292.
E-mail:
eventos@febrafarma.org.br

National Association of Pharmaceutical Laboratories
Site: http://www.alanac.org.br
Address: Rua Sansão Alves dos Santos, n° 433 - 8° floor.
City: São Paulo - SP
Zip Code: 04571-090
Telephone: (11) 5506-8522
E-mail:
alanac@alanac.org.br

Do you eat correctly?

In the winter the human being tends to drink less liquid, which contributes to skin dehydration. Besides, cold and flu are quite usual in this period. In order to avoid such “surprises”, the nutritionist Tatiana Varandas, Quality auditor at Rent Power & Rossetti Mkt, recommends drinking tea, water, juice and vitamin C fruit, like orange and acerola

The nutritionist also highlights that our body needs a higher quantity of foods throughout this season. ´We need more energy so that the body temperature stands around 37 degrees Celsius.´ She states that pea, onion and grão de bico soups are great options.

However, you might be asking: ´so, which foods must be avoided?´ Tatiana Varandas answers: ´artificial juices, sweets, fried food and chocolate.´


Notebook: What´s the best way to take care of the battery?

Should I take the battery off the computer to store fully charged or mostly run down? When am I supposed to recharge the battery? In order to clarify such doubts, Top Team talked to Emerson Alecrim, the owner of Infowester, one of the most respected sites on Computer, which is visited by 11 thousand people daily.

Read his recommendations below:

Take the battery off the computer when not using it for long periods of time, like one week.

Exposing the battery to heat may harm it.

Recharge the battery once when it is running down.

In case of unplugging the battery off the outlet let it run until it is fully drained.

Avoid removing the battery too often in order to extend the battery life.



Do you eat correctly?

Has Anvisa strike somehow spoiled your business?

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No
I didn´t know it was on strike.

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“Experience is one thing you can’t get for nothing”

Oscar Wilde

“Regret means not learning out of mistakes.”

Renato Russo