What is net think?

In order to develop creativity we need to question some paradigms and seek other ways that do not often represent the formal one. But, how? Sylvio Zilber, founder of the Latin American Institute of Creativity and Strategy suggests that people use the Net think, known in Portuguese as raciocínio em rede.

According to Zilber, this is a process in which a number of ways cross and are linked to each other generating several original ways. “I have been using this technique in my work succesfully.” , he says.

Zilber states that the logical result is not innovative, it only models the past. Ëveryone knows this way and repeat it because we got this hard kept in our box, that is, in the skull. Within this box there are millions of formulas and answers filled, ready to be accessed. However, those files are contaminated by a powerful virus that destroys every attempt to use our intelligence, that’s why we need to get out of this box and find new original ways.”, sums up the Innovation professor at the Post-Graduation course at ESPM.