Tool makes GDs work easier in the Pharmaceutical Industry
Adapted from control quality tables used in factory plants, Rossetti Mk Sales Repsdeveloped the ‘Performance Cards´ as a way to monitor the performance variation of sales reps and promoters in the field. Such ‘cards’ enable the GDs to monitor the existing performance variation and check if they are considered average or ‘under control’, besides measuring the abnormalities and contingencies, so that they are able to act quickly and precisely. All the teams in field from Rossetti Mk Sales Repshave been monitored by such tool. Further information: desenvolvimentodenegocios@rossettimk.com.br
New Brush by Johnson & Johnson
Johnson & Johnson promoted a real revolution on the toothbrush market by launching the Professional Extreme. According to the company, the new product brings several differentials for the consumer to take care of their mouth, such as tongue cleaner and ergonomic handle.
Advance in osteoporosis treatment
A research recently done with 7,736 women stated Aclasta benefits, by Novartis, when treating osteoporosis after menopause. The patients treated with the medicament showed 70% fewer risks of fractures in the spine and 40% in the hips within three years when compared to the placebo.
Buscopan has new packaging design
The packaging of Buscopan and Buscopan Plus, available in tablets and drops, has new layout. According to Boehringer, the product manufacturer, the new layout has been used all over the world, which enables the consumer to clearly identify all the visual icons of the product, such as an arrow symbolizing its rapid action and efficacy.
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