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“We expect
to grow between 10 and 15%”
The year Eurofarma turns 35 years,
Maria Del Pilar Muñoz, Corporate Marketing director of the
company, has several reasons to celebrate, like the great company
performance last year, when R$ 940 million were invested in drugs,
26% more than in 2005. Such rate made the company grow more than
the 7% expected by the company, according to information from Grupemef.
During an interview to Top Team,
the executive said that such figures were reached mainly due to
the performance of some departments of the company, like medical
prescription and generics. Follow the main parts of the interview
below:
Top Team: In 2007, Eurofarma turns 35 years. What´s
your conclusion about it?
Maria Del Pilar Muñoz: Its consolidation
in the market, the recognition of the serious and committed work
of the company. Besides, the team´s work, their effort and
the challenge that moves the company. The results reflect the satisfaction
of our contributors and all their great contribution makes the company
reach higher goals.
Top Team: Nowadays Eurofarma manufactures nearly
80 million units. Do you intend to increase such goal for the next
years? How?
Maria Del Pilar Muñoz: The new Eurofarma
industry – in Itapevi – was partially inaugurated in
March, but it will be totally finished by the second semester of
2008. Such entrepreunership will cost around R$ 250 million and
it might multiply its current production capacity. The aim is that
this new industry meets the local needs of expansion and also the
internationalization process of the company, becoming the productive
polo of Eurofarma to supply Latin American and European countries,
at first.
Top Team: Eurofarma ended 2006 with 26% of sales
higher than the previous year. How did the company achieve such
figure?
Maria Del Pilar Muñoz: Mainly due to the
performance of the main departments of the company, such medical
prescription and generics. Besides, the company invested substantially
to reach such goals, like increasing the number of sales reps and
also new products development. The amount of products brought into
market by the company also contributed to sales increase besides
its participation in markets where the company didn´t use
to participate entirely or aggressively.
Top Team: What´s Eurofarma position about
fractioned drugs ?
Maria Del Pilar Muñoz: the company already
produces some fractioned items and some of them are about to be
registered. If those drugs advance in the market, Eurofarma will
be able to meet such demand.
Top Team: To wrap up, what´s the company
expectation for 2007?
Maria Del Pilar Muñoz: We expect to grow between
10 and 15% in sales (revenue), that is, adding all the expected
sales from all business units of the company; medical prescription,
generics, hospital and bids, oncology, third parties and vet.
New
Eurofarma industry
Investiment: over R$ 250 million
Size: 60,000 m2
Aim: to multiply the company production
When the company is supposed to be totally finished:
second semester of 2008.
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