In this edition, Top Team proposed five topics to a healthcare professional, who quickly talks about them. The guest today is Eline Lee, marketing manager at MAM. “The executive must keep his focus without losing flexibility”. Check it out:

Top Team: What you expect for the market in 2007.

Eline Lee: I expect positive things. We have worked in order to provide higher growth than in 2006.

Top Team: Formula to create good projects.

Eline Lee: The formula is relatively simple: analyze the market variables that may influence the project, bringing forward likely problems. However, besides a good plan, good performance that requires follow-up and correction actions are needed.

Top Team: Going to the pediatrician regularly.

Eline Lee: The child´s development is fast and requires a specialist. Besides, the mother generally has a lot of doubts concerning child care and the pediatrician is the professional able to guide her.

Top Team: The executive profile.

Eline Lee: He must be focused without losing flexibility. He must be a leader to have his team committed. He must have strategic business view without losing his short term goals. Finally, he must be open minded to new possibilities.

Top Team: The industry dynamics.

Eline Lee: The market as a whole is more dynamic and the industry must keep up with such movement. It is a matter of adaptation in order to keep yourself in the business environment.