“The
emerging countries are the ones that have grown at Zambon Group”
Top Team: How do you evaluate the new tecnological
advances in the pharmaceutical industry?
Alessandra Miyazaki:
I will answer this question in two parts. Firstly, concerning the
products, something is clear. We have followed the world increasingly
tending to work with generics. The market is getting commoditized.
Secondly, you must have high technological development in your line
of products and some innovation within the laboratory like, for
instance, market intelligence, which is one of our greatest competitive
differentials.
Top Team: Speaking
about Market Intelligence, what does this department mean within
the industry?
Alessandra Miyazaki:
Few laboratories are really aware of the importance of the Market
Intelligence department. It is the heart of the industry. This area
used to be totally operational but nowadays it is getting more and
more strategic. In the future, we will receive all data ready and
this area will be part of the entire company. Market intelligence
is the people´s analytical potential developer instead of
simply a chart developer.
Top Team: So, is
the professional updating a need so that they are able to interprete
data?
Alessandra Miyazaki:
Undoubtfully. However, the new generation of professionals has already
started getting into the industry thinking like that. The Market
Intelligence itself has already acted not only aiming at handing
in reports but training people who need information.
Top Team: To wrap
this up, how do you analyze the pharmaceutical market?
Alessandra Miyazaki:
We have some positive aspects like the economy, inflation, interest
rate and dollar. On the other hand, we see the generics growth and
the control of prices. However, the IMS bets that in 2007 the Brazilian
pharmaceutical market will grow around 7% to 10%. I agree. It is
a much better rate than in Europe, where such rate reaches 4%. The
emerging countries are the ones that have grown at Zambon group,
like, for instance, Russia, China, Brazil and Colombia.
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