Eric Fialho Gonçalves, Training Manager and Sales Effectiveness at Novo Nordisk

Majored in Business Administration and MBA in Marketing from GV-SP - besides specialization from UCLA - California USA, he started his career in 1994 as a sales rep at Sanofi Winthrop, then at Novartis and finally at Nordisk where, after working in Switzerland, is now in charge of Training and Sales Effectiveness in Brazil.

Favorite Book: The complete guide to Sales force incentive compensation by Andris Zoltners
Lucky Number: 10
Hobby: Walking and Cycling
City to visit: Maceió in Brazil and Lucerna in Switzerland
An idol: My father
Current Challenge: To balance personal and professional life; to consolidate the Brazilian branch as the best one in Sales Effectiveness worldwide
Future Challenge: To be an excellent father (personal matter); to launch liraglutide, a GLP-1 analogue, and provide glycaemic control (Professional matter).

Herika Araújo, Market Intelligence at Pharmexx Brazil

Majored in Business Administration from UNIP, she works in the Market Intelligence and Field Effectiveness area. She has already worked at TIM Mobile Phone Company as a corporate consultant. In 2007 she started working at pharmexx Brazil, as a Market Intelligence analyst.

Favorite Book: Pharmaceutical Marketing by Fernando Italiani
Lucky Number: 3
Hobby: Reading and watching movies
City to visit: Porto de Galinhas - Pernambuco - Brazil
A quotation: "The human mind once stretched by a new idea never goes back to its original size" . Albert Einstein
An idol: My mother - for her strength and determination
Political Party: none
Current Challenge: To consolidate the Effectiveness of Field at pharmexx Brasil
Future Challenge: To expand the range of solutions in the Market Intelligence department by trying to meet pharmexxBrazil varied customers´ needs.