Ethicare and Rcare teams, developed by Rent Power & Rossetti Mk Sales Reps, were launched in October. That concept follows the trends from the European CSMO market and it started to be called Sharing Team in Brazil in order to supply the pharmaceutical industry in need of the “medical channel” to increase the promotional impact in the field at lower cost.
‘The Sharing Team’ consists of sharing the promotional schedule of a neutral and no sideways-trends sales team, enabling marketing strategies and increasing sales results by having a reasonable man cost’, analyses Luiz Accioly, director of Rent Power.
This new system is towards seasonal products and ripe products, as a way of maximizing results, redirecting promotional cost (budget leftover) and for specific interference actions for short, medium or long terms.
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See the details of each project below:
Ethicare Team:
Target: Pediatricians all over São Paulo
Number of Reps: 12
2320 physicians detailed per cycle.
Rcare Team:
Target: Orthopedists and Rheumatologists in the city of Rio de Janeiro
Number of Reps: 04
672 physicians detailed per cycle
Each team will promote promotional schedule with mostly 3 non-competing products in the same therapeutic segment. (P1; P2; P3).
To get further information on Sharing Team call: 55 21 21421614
Or by e-mail: novosnegocios@rossettimk.com.br
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