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INTERVIEW

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This is the name of the game!

Georg Nagl, the young president of pharmexx group, one of the world's biggest CSO groups (Contract Sales Organization) and whose annual turnover reaches ¤ 350mi, is settled in Germany and acts over 55 countries all over the world, including Brazil, where started its work in May 2007 with pharmexx Brazil, was interviewed by Top Team after the business development international meeting held in Istanbul.



Up Grade

Alexandre França, Marcelo Barbosa and Paulo Pinton are the newest employees at Bristol-Myers

Marcelus Siqueira joins the board of directors at Support

Mario Marins is the newest General Manager at Cegedim Dendrite

New directors at Eli Lilly Brazil

Ana Paula Bógus joins the Sales Directorate at Kimberly-Clark

Larissa Lins is the newest Nutrition Coordinator at Hospital Samaritano


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Direct-to-Consumer Drug Ads Have 'Modest' Effect

Direct-to-consumer advertising, which costs drugmakers more than $5 billion every year, has at best a 'modest' effect on sales and, in some cases, no effect at all, a study published in the British Medical Journal found.



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Professional Profile

Rodrigo Reis
Wyeth

Luiz Tella Neto
Santher

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Ping Pong

Mario Sergio Pereira, he is now the Commercial and Marketing Director at Dabasons and talked to Top Team about the Prosthesis market in Brazil.

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Expedient