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Ping Pong
Support and International Recognition
“The oncology market in Brazil has drastically changed over the last 20 years, due to new concepts of diagnosis, treatment and innovative drugs”, says Valter Vasconcelos, the present director of Farmaconsult, former Chemicaltech Pharmaceuticals (co-founder) and Rhodia (in charge of Oncology). “Our oncologists have been increasingly better prepared and aligned with the globalized world. There is a team of opinion leaders with international support and recognition”.
Strategies
Which characteristics does a company need to have in order to act in this market? According to Vasconcelos, the company needs to have brand recognition aligned with the development of innovative drugs, besides the capacity to react towards the trends of new treatments, for instance.
Competencies required
Which competencies do executives need to have in order to act in this market? The director of Farmaconsult points out some of them, like, for instance, experience and background concerning oncology, besides high technical and scientific background and a relationship with specialists. “It is also important to be aligned with what is going on in the world and to actively participate in major international events, like ASCO”, he wraps up.
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