Pharmaceuticals: The evolution of the Digital Marketing

Andrea Mitelman, the Multi-Channel manager at Pfizer, has followed the changes of the digital marketing for over 20 years. During an exclusive interview to Top Team, the executive analyzes the evolution of the digital marketing, talks about its impact on the Compliance department and anticipates the upcoming trends.


Professional Profile


André Saraiva from Roche Diagnostics

Majored in Advertising and Marketing from ESPM and with post-graduation degree in Strategic Marketing from INSPER, André Saraiva has already worked at F.biz, Becton & Dickinson agency and also at Roche in Belgium. At the moment he is the Diabetes Care Product Manager at da Roche Diagnostics – Brazil.

Favorite Site: https://www.google.com.br/maps

City to visit: Paris

Something positive: Optimism

Something negative: Pessimism

Favorite Quote: It depends on the moment. Now, none.

Current Challenge: To be successful in the management of the products line for the Diabetes market at Roche.

Future Challenge: To constantly bring innovative solutions to improve Diabetes patients´ life.

A personal message: If you wish the minimum you already got 99%.

 


Thiago Pereira from Abbott Diabetes Care

Majored in Business Administration from FGV, Thiago Pereira has already worked at Roche and Janssen (Johnson & Johnson) and is highly experienced in Market Intelligence Sales Force Productivity , Effectiveness and Sales Force areas. At the moment he is the Sales Force Effectiveness Specialist at Abbott Diabetes Care.

Favorite Site: www.exame.abril.com.br

City to visit: Cancun

Something positive: Family

Something negative : Lack of respect

Favorite Quote: “There is no lack of time, there is slack of interest. Because, when people really want, dawn becomes day, Tuesday becomes Saturday, and a moment becomes opportunity.” – Pedro Bial.

Current Challenge: To build and consolidate the Sales Force Effectiveness and Business Intelligence areas in my department; To make this area one of the strategic pillars of the Division.

Future Challenge: I consider a big challenge to conciliate my professional career with my goal of building a Family.

A personal message: Never forget your values and work with something that really motivates you. Growth and recognition will come naturally. However, never forget that, at the end, work is simply a work, a part of your day. Do not let your problems disturb your daily life. After all, do you prefer to be right or to be happy?

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