year 10 n. 07 feb/07
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CONGRESS

25º Ciosp introduces sources of innovation

Several companies invested in bigger stands for the 25º Dentistry International Congress of São Paulo (Ciosp) and for the10ª Dentistry International Fair (Fiosp), which took place from January 27 to 31, at Anhembi, in São Paulo. Carlos Alberto Battaglini, coordinator of the Fair, explains that such event took place for several reasons. ‘The audience has increased every year and the company stands out in the Fair by delivering speeches, different kinds of service and innovation to the dentists’, adds Battaglini.

Johnson & Johnson, for instance, set up a 350 m²-stand, almost four times bigger than the one designed for the previous years. ‘In 2007, we focused on the oral hygiene division. Throughout the event, we presented the Professional Extreme, the new Johnson & Johnson toothbrush, Listerine, which was recently acquired and it has already aggregated a lot to our line, and we offered several activities to the dentists.’, explained Andréa Gomes Caetano, responsible for the general coordination of Johnson & Johnson´s stand.

For the first time, Rent Power & Rossetti Mk Sales Reps teams, who are in charge of promoting Reach products, together with the team that used to promote Listerine for Pfizer, worked together. João Paulo Quillin, supervisor of Rent Power & Rossetti Mk Sales Reps team, was the operational coordinator of Johnson´s stand. “During Ciosp, we had the opportunity of emphasizing to the dentists about the advantages and benefits of the Professional Extreme toothbrush, besides the other Johnson´s products.”

Among the activities developed by Johnson, the lectures stood out. According to Andréa, nearly 1,600 dentists attended classes on various themes. The lectures delivered by professors from Universidade de São Paulo approached various topics, like Dental traumatism and its surgical implications, besides Analgesy and Dentistry, given by doctor professor Carlos Adde. ‘During the lecture, I emphasized that the dentistry professionals need to prescribe the right medicine, at the right time and the right dosage. I realize that the dentists have updated their knowledge, which contributes to a safe prescription ´.

Johnson´s innitiative pleased the professionals and the Dentistry students. The dentist Betina Matos highlighted that the lectures were interesting and commented about the topics approached, which will certainly contribute to her professional performance. Marlon André Ricke, a Dentistry student, on the other hand, noticed that it was a great Johnson´s innitiative. ´The topics discussed were modern and met the needs of the dentists to come´.

The Experiment Center was also something new and it received around eight thousand dentists, like Márcia Peres Aiello. ´For the first time, I was able to test a product before buying it. I checked each Professional Extreme toothbrush features. I liked it a lot.´, she stated.

 

The biggest in the world

Raphael Baldacci Filho, president of the 25º Dentistry International Congress of São Paulo, stated exclusively to Top Team that Ciosp is the biggest Dentistry Congress of the world. ´Over the last European and American events the audience came to 10,000 people, whereas Ciosp brought, in 2007, nearly 45,000 attendants.´, added the president.