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25º Ciosp introduces
sources of innovation
Several companies invested in bigger stands
for the 25º Dentistry International Congress of São
Paulo (Ciosp) and for the10ª Dentistry International Fair (Fiosp),
which took place from January 27 to 31, at Anhembi, in São
Paulo. Carlos Alberto Battaglini, coordinator of the Fair, explains
that such event took place for several reasons. ‘The audience
has increased every year and the company stands out in the Fair
by delivering speeches, different kinds of service and innovation
to the dentists’, adds Battaglini.
Johnson & Johnson, for instance, set up
a 350 m²-stand, almost four times bigger than the one designed
for the previous years. ‘In 2007, we focused on the oral hygiene
division. Throughout the event, we presented the Professional Extreme,
the new Johnson & Johnson toothbrush, Listerine, which was recently
acquired and it has already aggregated a lot to our line, and we
offered several activities to the dentists.’, explained Andréa
Gomes Caetano, responsible for the general coordination of Johnson
& Johnson´s stand.
For the first time, Rent Power & Rossetti
Mk Sales Reps teams, who are in charge of promoting Reach products,
together with the team that used to promote Listerine for Pfizer,
worked together. João Paulo Quillin, supervisor of Rent Power
& Rossetti Mk Sales Reps team, was the operational coordinator
of Johnson´s stand. “During Ciosp, we had the opportunity
of emphasizing to the dentists about the advantages and benefits
of the Professional Extreme toothbrush, besides the other Johnson´s
products.”
Among the activities developed by Johnson,
the lectures stood out. According to Andréa, nearly 1,600
dentists attended classes on various themes. The lectures delivered
by professors from Universidade de São Paulo approached various
topics, like Dental traumatism and its surgical implications, besides
Analgesy and Dentistry, given by doctor professor Carlos Adde. ‘During
the lecture, I emphasized that the dentistry professionals need
to prescribe the right medicine, at the right time and the right
dosage. I realize that the dentists have updated their knowledge,
which contributes to a safe prescription ´.
Johnson´s innitiative pleased the professionals
and the Dentistry students. The dentist Betina Matos highlighted
that the lectures were interesting and commented about the topics
approached, which will certainly contribute to her professional
performance. Marlon André Ricke, a Dentistry student, on
the other hand, noticed that it was a great Johnson´s innitiative.
´The topics discussed were modern and met the needs of the
dentists to come´.
The Experiment Center was also something new
and it received around eight thousand dentists, like Márcia
Peres Aiello. ´For the first time, I was able to test a product
before buying it. I checked each Professional Extreme toothbrush
features. I liked it a lot.´, she stated.
The biggest in the world
Raphael Baldacci Filho, president of the 25º Dentistry International Congress of São Paulo, stated exclusively to Top Team that Ciosp is the biggest Dentistry Congress of the world. ´Over the last European and American events the audience came to 10,000 people, whereas Ciosp brought, in 2007, nearly 45,000 attendants.´, added the president. |
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