Thinking out of the box
Paulo Pereira, the Corporate Communication director at Bayer Brazil, had a great insight when decided to expand the company´s advertising range by focusing on men´s health: invented the Men´s Day. During an interview to Top Team, the director talks about details of the Project and adds that the executives of the pharmaceutical industry always need to innovate.
Expedient
Informative bulletin with articles on new administrative, commercial tools and of marketing. Sent to 4000 executives of the Health Care segment in Brazil and abroad.
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