Thinking out of the box

Paulo Pereira, the Corporate Communication director at Bayer Brazil, had a great insight when decided to expand the company´s advertising range by focusing on men´s health: invented the Men´s Day. During an interview to Top Team, the director talks about details of the Project and adds that the executives of the pharmaceutical industry always need to innovate.


Professional Profile


Rubens Pinto from Boehringer Ingelheim

Bruno Gallerani from Takeda Majored in Marketing & Advertising from Universidade Metodista de São Paulo, Bruno Gallerani has already worked at Bayer S/A and at the moment is the products manager of Eparema, Xantinon and Riopan at Takeda. He is highly experienced in Information Technology and Marketing. Favorite Site: UOL City to visit: Atibaia Something positive: To work with pleasure Something negative: Traffic in São Paulo Favorite Quote: Everything is possible Current Challenge: To consolidate Eparema as a world leader Future Challenge: To meet my expectations concerning family structure A personal message: Plant good things and you will reap good deeds.

 


Celso Júlio from Leo Pharma Brazil

Sayuri A. K. Iwamura from Hypermarcas Majored in Social Communication with focus on Public Relations from Faculdade Cásper Líbero and with MBA in Marketing, Sayuri A. K. Iwamura has already worked in companies like Roche and Nuk. At the moment she is the products manager for brands like Alivium, Lisador and Pratium at Mantecorp Farmasa (Hypermarcas). Favorite Site: Meio & Mensagem City to visit: Dubai Something Positive: Determination Something Negative: Envy Favorite Quote: "Choose a job you love, and you will never have to work a day in your life." Confucius Current Challenge: Professional Growth Future Challenge: To have international experience A personal message: Go for your goals with determination and they will be accomplished.

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