Is medical detailing an efficient promotion way?
it depends on the product.
parcial result...


Guilherme Mastri Colombo
Market Intelligence and Planning Manager at Mantercorp


Graduated in Marketing Management from Anhembi Morumbi University and MBA in Marketing at Faculdade Álvares Penteado (FAAP), Colombo started his career as a Market Information analyst at Pharmacia & Upjohn in 1997.


Book: Rich Dad, Poor Dad by Robert Kiyosaki.


Hobby: Car.


Lucky Number: 7.


Place to visit: Califórnia in the USA.


Political Party : I am not able to express my opinion on that. 


Current challenge: Keep on getting ahead as I learn about the pharmaceutical market.


Future Challenge: Provide better life conditions to my family.


Fábio Siqueira
National Sales and Demand Manager at  Aché


Siqueira is the general coordinator of over 500 training events. He is graduated in Social Communication from Anhembi Morumbi University. He has already worked at Zambon, Bristol Myers Squibb, Boehringer Ingelheim and Abbottt.



Book: Reimagine by Tom Peters.  


Hobby: Cinema/videos and trips.


Lucky Number: 4.


Place to visit: Nova York, in the Estados Unidos.


Political Party: PSDB and PFL.


Current Challenge: Reach my goals for 2007 concerning the two lines of products I have just adapted: the nervous central system and respiratory system. 


Future Challenge: assume the commercial directorate.



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