Is medical detailing an efficient promotion way?
it depends on the product.
parcial result...

Baxter promotes Silvio Ferrari
Baxter Brazil set up the Market Development directorate which will bel led by Silvio Ferrari. The executive will be in charge of implementing business and projects management together with the government. Ferrari has an MBA in Marketing from IBMEC and he has already been the vaccine department director at Baxter for Latin America.

Zambon hires new national manager
André Mello, former Novo Nordisk and Astra Zeneca executive, is the newest trade marketing national manager at Zambon Pharmaceutical Laboratories in Brazil. The executive has been on the pharmaceutical segment since 1991 and has an MBA in Executive Marketing Escola Superior de Propaganda e Marketing (ESPM).

Galderma announces changes
Márcio Rodrigues, former Roche executive, is the newest Marketing manager Galderma Brazil. The executive is specialized in Health Management and he is experienced in the dermatology market. On the other hand, Samantha Nunes, former Ache, Sanofi-Aventis and Schering-Plough executive, took on the position of physician manager whereas Renato Borges, former Lilly executive, came to assume the commercial director position.

Fleury Group has new president
The executive Mauro Silvério Figueiredo has been elected as the newest president of the institution by the Administrative Council of Fleury Group. In 2005, Fleury Group had a revenue of R$ 455 million which represents 33.8% growth when compared to the previous year.

Hospital do Coração reinforces marketing
Celso Piva assumed the marketing management at Hospital do Coração – Hcor - in São Paulo. Piva has especialization in hospital marketing and has already developed works for hospitals such as Albert Einstein, Nove de Julho and Prontolinda, in Pernambuco.

Aché hires group manager
Flavio Pimazoni is the newest group manager of the Generic Line at Aché Laboratories. He is graduated in Marketing and has an Executive MBA at Escola Superior de Propaganda e Marketing (ESPM). Pimazoni is highly experienced in the chemical and pharmaceutical segments.

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