In this edition, Top Team proposes five themes to a pharmaceutical industry professional, who briefly talks about them. The guest this time is Paula Anjo, the Oncology products manager at Eurofarma. She comments about “Olho Vivo” Program, which has been recently launched by the company, and the role of generics in the Oncology segment. Follow it below:

Top Team: Creation of “Olho Vivo” Program.

Paula Anjo: The breast cancer patient who is starting the treatment must face a great challenge ahead. She must have discipline to stuck to the treatment for at least five years, when she might deal with severe side effects, unbalanced emotional state besides new expenses. All these changes may directly interfere in this patient´s quality of life if they are not dealt with properly. Due to this fact and due to Eurofarma´s socially responsible position, we created the “Olho Vivo” Program.

Top Team: Main differentiation of the program.

Paula Anjo: “Olho Vivo” program is based on three principles. The first one is comfort: the patient gets in contact with our Call Center 0800 7221029 only once in order to be a member of the program. From that moment on, she can receive medicine through delivery and benefit from the program. The second principle is information: every medicine she buys the patient will get books on pathology, treatment, as well as other topics that will make her feel safer in this delicate moment. The third principle is the economy: This is the major differentiation. Once the patient has her prescription in hands, thorugh “Olho Vivo” program, she can buy all medicines for a very reasonable price when compared to the market, besides getting the fifth purchase for free.

Top Team: “Olho Vivo” program site.

Paula Anjo: The aim of the site is to become a relationship channel for the patient. The site enables the patient access information related to pathology, treatment, hints on diet, the patients´rights, whenever she feels like. She also can consult, with a personal password, her purchase statement as well as bonus received and to be received. Besides, the site www.olhovivoeurofarma.com.br enables patients to share their experience with other patients and family members. Finally, there are news and leisure suggestions. As a conclusion, we want to motivate this patient so that she can have as normal life as possible.

Top Team: Generics in Oncology.

Paula Anjo: I consider generics not only important but fundamental. Generic means a quality product that enables patients to have a safe and alternative option in relation to the reference medicament for a more reasonable price. This is particularly important for high cost and longlasting treatments. 

Top Team: Success in breast cancer treatment.

Paula Anjo: Several things are important so that the treatment becomes successful, from a correct diagnosis to an accurate prescription. Besides, it is necessary to find high quality medicine available. However, the hormone treatment is done by taking daily amounts of pills, so, it depends on the patient, otherwise the rest is useless. Therefore, it is important to create ideal conditions for the patient so that she follows the treatment and increase the chances of success when fighting against breast cancer.