Generics: How to get in this fight?

During an exclusive interview to Top Team, Osvaldo Jacomeli Júnior, who leads the new generics division of Torrent, talks about the strategies used to enter this segment, which responds to nearly R$ 13.5 billion, and his goals for the next two years.


Expedient

Informative bulletin with articles on new administrative, commercial tools and of marketing. Sent to 4000 executives of the Health Care segment in Brazil and abroad.

 

Writing director: Cássio F Rossetti cassio@pharmexxbrasil.com.br
Responsible Journalist: Rodrigo Capella
Publisher: Fernanda Rossetti imprensa@pharmexxbrasil.com.br


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