Eline Lee
Marketing Manager of MAM do Brasil
Majored in Chemistry by USP and post-graduated in Industrial Administration by the same university, Eline Lee took over the Marketing Management of MAM in January 2006, after being an employee at a multinational consumer goods company. As she is in charge of the Strategic Marketing Plan department, the executive constantly updates her résumé by taking courses on Sales, Supply chain and Management. She has taken Executive MBA focused on marketing at ESPM.
Book: “The man” by Peter Drucker.
Hobby: gastronomy, photography and interior design.
Lucky number: seven
City to visit: New York
Political party: I am loyal to my beliefs and not to parties.
Current challenge: Make the brand name MAM noticeable on the Brazilian market, by connecting all its diverse audience, from health professional to the final consumer.
Future challenge: reach all the steps in order to make MAM brand equity on the Brazilian market.
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Osvaldo Contardi
Operational manager of BrainFarma Brazil.
Over 25 years experience in the pharmaceutical industry, he worked at Janssen Pharmaceuticals, Ache, Allergan and Eurofarma, and he was the regional and district manager, training manager and marketing and products manager as well. The executive majored in Law at Braz Cubas University, and took Marketing post-graduation course at ESPM. Nowadays he follows all the process of the pharmaceutical industry, from production to products negotiation.
Book: “The Monke and the Executive” by James C. Hunter
Hobby: gardening and small household tasks
Lucky number: six, number of children
City to visit: Natal
Political Party: Honesty and Morality Party
Current challenge: make Brainfarma one of the biggest generic industries
Future challenge: see all my children succeed and graduate.
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